ATLANTA, GEORGIA / SELECTED WORK 2026

Randy
Boyd II

Marketing strategy.
Business development. Applied analytics.

Turning business opportunities into compelling campaigns, connected customer systems and evidence-backed decisions.

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CREATIVE DIRECTION / COMMERCIAL STRATEGY

Vehicle concept visual from VUE After Dark, displayed in black and white

Luxury event strategy, sponsor partnerships and editorial storytelling.

THE LY STUDIO / CRM CONCEPTClearer data.
Smarter growth.Connecting customer, enrollment and billing data to help prioritize follow-up, fill programs and inform profitable growth decisions.Explore the CRM architecture

LY Studio CRM concept preview: illustrative cash collected of $8,240 and program enrollment of 18 out of 24 and 22 out of 24

CampaignsPositioning, creative direction
and coordinated launch assets

SystemsCRM architecture, sales workflows
and partnership development

AnalyticsWebsite, paid-search and SEO analysis
GA4 · Google Ads · Semrush · R

SELECTED WORK

The idea and the work behind it.

Client work, operating responsibility and systems built around a specific business need.

01PAID CLIENT WORK / BRAND & CAMPAIGN DEVELOPMENT

Partnership Against Domestic Violence

A mission made visible.
Across every touchpoint.

My work for PADV spans corporate-partnership storytelling, new merchandise logos and apparel graphics, and a coordinated food-drive campaign. Each translates the organization’s mission into a different reason to engage.

Corporate partnerships: I developed The Next Chapter pitch deck: narrative, donor-facing copy, visual direction and stakeholder revisions.
Brand & merchandise: I created new merchandise marks and designs, with selected pieces moving into production.
Campaign delivery: A coordinated suite of print and digital food-drive assets for Eversheds Sutherland’s Atlanta office.

PADV corporate-partnership deck cover — The Next Chapter · Corporate-partnership presentation.

BRAND IDENTITY & MERCHANDISE

From supporter to brand advocate.

Hope in Action brings PADV’s mission into everyday use through a coordinated visual identity, apparel and supporter merchandise. The approved concept connects eight pieces through one shared purpose.

Approved PADV Hope in Action merchandise concept showing a tee, tote, journal, tumbler, crewneck, cap, pin and stickers — Hope in Action · Approved merchandise concept; product mockups shown.

DVAM FOOD DRIVE / EVERSHEDS SUTHERLAND

A clear invitation to give.

I developed the campaign message and visual system across print and digital, guiding office donations and online giving through one coordinated call to action.

PADV and Eversheds Sutherland food-drive poster — Office poster & printable flyer

Coordinated PADV food-drive email and intranet graphic — Email & intranet campaign graphic

02ARCHITECTURE & PILOT PROPOSAL

The LY Studio / Little Yogis

One relationship model.
A clearer path to growth.

I designed a CRM architecture that connects families, participants, schools and employers without duplicating people or confusing the customer with the payer.

Every opportunity has an owner and a next action. Distinct sales workflows connect to enrollment, agreements and verified billing, giving the team a clearer view of both new business and ongoing relationships.

Architecture and pilot proposal. Platform selection, integrations and live implementation remain to be confirmed.

LYTHE LY STUDIO Relationship workspace

Concept / fictional data

MANAGEMENT VIEW

Every relationship. A clear next step.

Sample snapshot21 Sep 2026 · 09:00 ET

All lanes · USD

Net cash collected$8,240Sep 1–21 · posted receipts less refunds

Active recurring value$6,820Monthly equivalent · as of Sep 21

Open receivables$1,2605 invoices · $420 past due

Actions due today062 overdue tasks counted separately

Follow-up & exceptions

4 of 8 open tasks

Record / revenue lane	Next action / accountable owner	Due · ET
Enrollment 021Little Yogis · ASP	Resolve payment & waiverJordan D. · Operations	OverdueSep 18 · 15:00
Invoice INV-104Studio membership	Review unpaid balanceAlex R. · Billing	OverdueSep 18 · 16:00
Family inquiry 014Little Yogis · ASP	Make first contactJordan D. · Operations	TodaySep 21 · 09:30
School opportunity 008School enrichment	Follow up on proposalMorgan K. · Partnerships	TodaySep 21 · 14:00

ASP enrollment

Confirmed / capacity

Partner school 0118 / 24

5 available · 1 valid hold

Partner school 0222 / 24

2 available · 0 valid holds

Available seats exclude confirmed enrollments and valid holds.

Activation check: capacity, waiver and payment or approved exception.

ASP / ACQUISITION QUALITY

25% qualified-to-won

8 wins / 32 unique qualified opportunities

Website25%4 / 16 won

Referral30%3 / 10 won

Unknown16.7%1 / 6 won

Qualified Jul 1–31, 2026 · Won within 30 days of qualification · First-touch source · Unknown retained

Metric definitions & sample reconciliation

Cash, commitments and balances

Cash: $8,540 in successful posted receipts − $300 refunds = $8,240. No chargeback debits in this sample. Fees and bank settlements are separate.

Recurring value: active commitments at agreed net monthly rates. Excludes one-off sales, future starts, cancellations and unpaid freezes; it is not cash received.

32 × $120 · Adult memberships
14 × $180 · ASP recurring enrollments
1 × $460 · Community contract

Receivables: open invoice balances after credits and allocated payments, as of Sep 21. Past due means the due date precedes Sep 21; future unissued installments are excluded.

Fictional open-invoice ledger
Invoice	Due date	Open balance
INV-101	Sep 25	$300
INV-102	Sep 25	$240
INV-103	Sep 30	$300
INV-104	Sep 18	$180
INV-105	Sep 19	$240
Total / past due		$1,260 / $420

Conversion and operational controls

ASP conversion: unique qualified family opportunities reaching an accepted registration plus required payment, an approved plan or an approved comp within 30 days. All July opportunities have a complete observation window at this snapshot.

Repeat inquiries are not additional opportunities. Sources describe first touch, not causal attribution. Small sample sizes are shown; these fictional rates are not performance claims.

Next actions: six open tasks due Sep 21, plus two overdue tasks. Named owners are fictional. A past-due invoice and an overdue task are distinct exceptions.

Enrollment: seat counts describe participation, not revenue. School-paid agreements and family-paid enrollments must not count the same revenue twice.

Fictional posted cash events

PAY-101 · Sep 02 · $2,400
PAY-102 · Sep 08 · $1,800
PAY-103 · Sep 14 · $1,540
PAY-104 · Sep 18 · $2,800
REF-101 · Sep 19 · -$300

Fictional demonstration based on the CRM Architecture & Pilot Plan. All names, records and results are illustrative. No live systems are connected; production figures would require source reconciliation and role-based access.

Proposed management dashboard · Acquisition quality, accountable follow-up, enrollment readiness and distinct financial measures.

Families & individuals

Inquiry → Fit → Registration → Enrollment

Separate the participant, guardian and payer. Confirm capacity, waivers and payment or an approved exception before activation.

Schools & organizations

Outreach → Proposal → Agreement → Launch

Track decision authority, approvals and follow-up. Distinguish school-paid contracts from parent-paid programs, then connect delivery to renewal.

Proposed pilot: prove one after-school program from inquiry to verified payment, with acceptance tests and a named operating owner before expanding.

03PROFESSIONAL EXPERIENCE / DECEMBER 2025 TO MAY 2026

Signature Automotive website showing service positioning and customer contact pathways — Website work delivered in collaboration with ownership and outside vendors.

Signature Automotive Repair

The work behind customer acquisition.

As the sole internal marketing lead, I coordinated advertising, website delivery, SEO, vendor evaluation and customer intake. I managed approximately $10,000 in monthly advertising spend and evaluated more than 15 marketing and technology providers.

The work included a new website and SEO foundation, a structured vendor search, and redesigned phone-routing and intake workflows.

Marketing & Business Development Manager

04CO-FOUNDER / CONSULTING

Riche Small Business Solutions

I co-founded Riche with Tayvin Remick to help small-business owners connect business structure, positioning and marketing. I personally acquired six paying clients and led discovery, strategy and proposal development.

Our work spans 20 proposals or client packages. Brand and website delivery was shared with my co-founder.

Client acquisition · Discovery · Proposals · Commercial recommendations

05FOUNDER DEVELOPMENT

Cinder Grove

I am developing a premium specialty-food venture from peppers I cultivate myself. The work connects brand positioning and product architecture with cultivation records, batch traceability and a planned route to market.

Completed development includes a four-product architecture and two physical pilot batches. A 50-person customer-validation program is planned.

Brand development · Product planning · Operating records · Market entry

Identity systemWordmark, crest, monogram and brand applications.

Cinder Grove Founder’s Circle front and back packaging label concepts — **Packaging development**Founder’s Circle label and product presentation concepts.

APPLICATION EXERCISES

Creative thinking with a commercial purpose.

Independent concepts developed during application processes. These are work samples, not commissioned or published campaigns.

PORSCHE EXPERIENCE CENTER ATLANTA / AMCI

Precision behind the experience.

A Heritage Gallery campaign connecting brand storytelling to visits and corporate event inquiries. I developed the campaign design, a six-week content sequence, operational handoffs and a proposed measurement plan.

View concept site Read the work sample

Not commissioned or approved by AMCI, Porsche, PCNA or PEC Atlanta.

VUE ATLANTA

VUE After Dark

A luxury event concept bringing audience experience, sponsor participation and editorial content into one commercial story. The plan follows the relationship from invitation and experience through consent-based follow-up, partner reporting and future advertising conversations.

View concept site Read the prospectus

Independent application concept; not commissioned by VUE Atlanta.

Miles Ahead, editorial copy about the Olivia Miles and GlassesUSA.com campaign — Assessment concept using supplied campaign imagery and brand references.

THE CELEBRITY LINK

Write for the brand. Design for the feed.

A two-slide editorial carousel about Olivia Miles and GlassesUSA.com, developed in the format of The Celebrity Link’s recurring advertising series.

I selected the campaign angle, wrote the headline and supporting copy, chose imagery and adapted the layout to the established visual style.

Application exercise; not published. Source imagery and brand marks belong to their respective owners.

HUMAN-DIRECTED AGENTIC WORKFLOWS

I direct the workflow and own the judgment.

I combine ChatGPT and Codex with social media automation tools and structured data workflows to move from research to execution. My role is to define the objective, direct the process, validate the output and own the final decision.

01 / Define
Start with the decision.
Set the objective, source material, constraints and acceptance criteria.
02 / Develop
Build useful options.
Direct research, structure extracted data, develop campaign assets and build working prototypes.
03 / Review
Check what matters.
Verify sources, calculations, duplicate records and visual quality. Review content before publication and resolve exceptions.
04 / Hand off
Make the work reusable.
Deliver editable files, consistent templates and a clear next action.

Social media automation

Content scheduling, publishing workflows and reporting handoffs, with editorial review and platform-specific checks.

Database scraping & research

Structured extraction from permitted sources, followed by cleaning, deduplication and source checks for analysis and prospecting.

Agentic production

Research, copy, design and prototypes carried through iterative review into reusable campaign and operating assets.

MARKETING MEASUREMENT & APPLIED ANALYTICS

Make the evidence
useful.

I use GA4 to evaluate website acquisition and engagement, Google Ads reporting to assess paid-search performance, and Semrush to research keywords, competitors and search visibility. The purpose is to identify where performance needs attention and inform decisions about content, targeting and budget.

My graduate work in R and econometrics adds data preparation, visualization and statistical analysis to that marketing foundation. The examples below are academic analyses of historical financial, geographic and text data. I also co-authored an econometric study with Jaden Cheng, comparing four OLS specifications across 88 complete cases and distinguishing association from causation.

R line chart comparing reported revenue and expense from 2010 through 2014 — 01 / FINANCIAL ANALYSIS
Compare performance over time.
Reported revenue and expense, 2010–2014. Trend visualization makes the operating gap visible.

R choropleth map of internet usage by country in 2015 — 02 / GEOSPATIAL ANALYSIS
Connect data to place.
Country-level internet use, 2015. Geographic joins and mapping expose differences across markets.

R faceted sentiment charts comparing sections of literary texts — 03 / TEXT ANALYTICS
Structure unstructured information.
Section-level sentiment across literary texts. A visual comparison of patterns within and between works.

Selected graduate coursework outputs · Historical datasets · Original analysis visuals

Ready to contribute in a full-time marketing, growth or business-development role.

PROFESSIONAL PROFILE

Strategy, systems
and execution.

I am a marketing and business-development professional who connects strategic thinking with hands-on delivery. I can shape the message, build the supporting process and use evidence to improve the next decision.

My current work spans PADV’s partnership materials, merchandise design and campaign execution; CRM architecture and business-development planning for The LY Studio; and marketing and PR with VUE Atlanta. As co-founder of Riche Small Business Solutions, I lead client discovery, strategy and proposal development.

That work builds on owning marketing operations at Signature Automotive and a strong sales foundation at Bozzuto. I bring experience coordinating stakeholders, evaluating vendors and turning an open-ended brief into work a team can use.

I am completing an MBA and an M.A. in Economics, Analytics Track, at Georgia State University, with expected graduation in December 2027. My graduate training supports a practical approach to research, measurement and commercial judgment.

View résumé

CONTACT

Let’s discuss the work.

Seeking full-time opportunities in marketing strategy, growth, marketing operations, business development and analytics.

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Rboyd9@student.gsu.edu 470-473-6674 LinkedIn Atlanta, Georgia

RandyBoyd II